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Strategy tagline - connecting people with strategy
A simple tagline - similar to the brand taglines that we see in advertisements - that reflects the strategic intent of the company or the essence of the strategy that the firm is pursuing must be crafted and communicated so that employees can connect themselves with the strategy and align their actions in a way that strategy is executed in a much more effective way...
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From employee satisfaction to employee engagement
Employee satisfaction has ceased to be a competitive advantage, with enormous growth in opportunities of employment in terms new industries taking shape at a "never seen before" rate and expanding operations of companies in the fast changing global arena. Competition between companies is no longer limited to the traditional frontiers of marketplace, technology and raw materials but has impregnated into the domain of human capital as well...
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